【Corporate Purpose】
We are a liquor company dedicated to offering premium-quality Chinese Baijiu. We are also a cultural enterprise committed to inheriting
and promoting the essence of Chinese Gentleman Culture.
【Brand Vision】
Harnessing the power of Gentleman Culture, we aim to awaken and inspire a new generation of individuals
who embody integrity, responsibility, broad-mindedness, courage, and refined taste—cultivating awareness of life, cultural sophistication,
and a sense of duty toward family and nation.
【Brand Mission】
To awaken self-awareness through Gentleman Culture, guiding individuals to develop self-discipline and introspection.
With mindfulness and self-regulation as inner drivers, we inspire individuals to cultivate themselves in alignment
with the values and principles of a true gentleman in conduct, behavior, and interpersonal relationships.
【Brand Philosophy】
A gentleman achieves greatness through action; effectiveness is realized through the practice of unity between knowledge and action.
【Brand Slogan】
Promoting Gentleman Culture, Embracing an Empowered Life.
【Brand Story】
Through different stages of life—"I am who I am," "I am not who I was," "Rebuilding the self," "Adhering to the self," "Achieving mutual success,"
and "I remain myself"—we explore the journey of self-cultivation and personal growth as a gentleman.
This reveals that the essence of a gentleman's life is a continuous pursuit of self-awareness and self-improvement.
【Product Series】
Gentleman's Path – True Self
Gentleman's Path – Prudent Action
Gentleman's Path – Steadfast Action
Gentleman's Path – Virtuous Action
Gentleman's Path – Harmony
Gentleman's Path – Great Accomplishment
联系我们
地址：No. 18, Floor 13, Unit 2, Wanke Metropolitan Commercial Complex, the Pearl River Road, Huanghe Sub district Office, Guiyang Economic Development Zone, Guizhou Province
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版权所有：Guizhou Junzi Guixing Liquor Industry Co., Ltd 备案号：Guizhou ICP No. 2023001159-1