The brand "Junzi Guixing" was established in 2012 and received a national registered trademark certificate.
After a decade of development, it embarked on a new journey at the end of 2020 with the formal registration of Guizhou Junzi Guixing Liquor Co., Ltd., located in the Economic Development Zone of Guiyang City.
Simultaneously, a national operations center and warehousing and transit center were set up in the new first-tier city of Changsha.
The founding principle of the Junzi Guixing brand is to inherit the classic Chinese heritage and promote cultural revival.
Drawing from the values of Chinese gentleman culture over thousands of years, the brand aims to return to traditional humanity and enhance spiritual value in the context of the new era, new economy, and new trends.
"As heaven maintains vigor through movement, a gentleman should constantly strive for self-improvement; as the earth's condition is receptive devotion, a gentleman should hold the outer world with broad virtue.
" Junzi Guixing Liquor will continue to adhere to its brand tenet of "The Gentleman Values Virtue · Unity of Knowledge and Action," dedicating itself to offering a fine bottle of liquor while being a preserver and promoter of classic culture.