In an audiovisual aesthetic way,

    Go to a passionate collision of traditional culture and modern brand

         Junzi Guixing Liquor Industry's "Gentleman's Rhyme, Harmony and Difference" brand audio-visual feast was successfully held.

On May 24, 2024, the launch ceremony of the TVC and original MV series of Junzi Guixing Liquor's "Junzi Rhyme, Harmony and Difference" brand was held at the Four Points by Sheraton Changsha Meixi Lake Hotel and was a complete success. This press conference, which integrates the essence of traditional culture and modern audio-visual aesthetics, marks a new height in the brand operation of Junzi Guixing, and also sets a new benchmark for the industry to empower contemporary brands with traditional culture.

     At the press conference, Mr. Lin Jiapin, a well-known writer from the Chinese Writers Association, Mr. Fan Zhen, a number of well-known professors from universities, Mr. Wu Heyang, general manager of Lotus Liquor Group, Mr. Huang Rui, deputy general manager of Maowu Old Liquor Co., Ltd., musicians Mr. Yang Jing and Mr. Liao Keyu, Mr. Fu Diqing, chief director of Diqingmage, as well as industry leaders from retail industry associations, investment industry, Zhongnan High-tech EMBA College, medical and health care, platform e-commerce, new energy materials industry (foreign) and other industry leaders. A total of more than 50 special guests participated in and witnessed this audio-visual feast.

Click to watch the wonderful moments of the press conference video!

Five years to sharpen a sword, ingenuity to cast high-quality products 

    The brand image blockbuster and six original MV series released this time are the ingenuity of Junzi Guixing, together with Di Qing Image Team, Hunan Vocational College of Science and Technology, Department of Humanities and Music, Changsha Drama Art Center and other professional institutions, which took nearly five years to create. With "gentleman culture" as the core, the work deeply connects traditional values with modern life scenes through film and television narrative and musical art interpretation. In his speech at the launch ceremony, Mr. Wang Shouxi, the founder of the brand, emphasized that the ultimate value of business lies in promoting humanistic progress.

Mr. Wang Shouxi, the founder of the Junzi Guixing brand

Mr. Wu Heyang, General Manager of Lotus Liquor

Mr. Lin Jiapin, cultural consultant of Junzi Guixing

Executive Director: Mr. Di Qing

    At the press conference, the premiered brand blockbuster interpreted the spiritual core of "a gentleman's business" with a very tense picture language - what a gentleman does, what he does is what he does. The six original MVs deconstruct the gentleman's culture from the six dimensions of "true self, prudence, dedication, virtue, unity, and Dacheng" through different music styles and storylines, which resonates with the audience. In the sharing session of the main creative team, the music creation team and the director said that the selection of actors, the application of each instrumental music and each frame of the picture have been carefully polished, so that the music creation integrates classical instrumental music and modern arrangement, and the visual of the brand image film strives to make traditional culture "live" in the present. This is also one of the main tenets of the Junzi Guixing brand - not simply preaching about traditional culture, but connecting traditional culture with everyone's daily life, so that the audience can empathize with it and draw spiritual energy from it. 

Multi-dimensional experience to create an immersive cultural feast

    The event kicked off with the signing of guests and the tasting of Junzi Guixing sauce wine, and the participants felt the brand concept of "promoting Junzi culture and stimulating energy life" in the mellow aroma of wine. After the premiere session, cultural scholars and industry elites had a heated discussion on "how traditional culture empowers modern brands", and unanimously spoke highly of Junzi Guixing's innovative practice of "using video and audio as a medium to make culture feel and touch". At the celebration dinner, the guests raised their glasses to taste the wine, accompanied by rounds of on-site lucky draws, which pushed the conference to a climax. 

Milestone breakthrough, leading the new direction of the industry  

    This conference is not only a major achievement in the construction of Junzi Guixing's brand equity, but also a breakthrough in the industry tradition. Through the in-depth development of audio-visual IP, Junzi Guixing brand has successfully built a dialogue bridge between traditional culture and modern consumption scenarios. In the future, Junzi Guixing will continue to release a series of works through the official website, corporate official account, video account and other platforms, and further plan public welfare activities such as the "Traveling Ten Thousand Miles to the Plan" to fulfill the brand mission in a more diversified form. 

     In the context of establishing cultural self-confidence and practicing cultural rejuvenation, Junzi Guixing proved the infinite possibility of integrating brand and traditional culture with an audio-visual feast. This unique and interesting press conference will eventually become an important footnote to traditional culture on the road of new brand innovation. 

The demeanor of the guests

Time Brews Value · Culture Empowers Dreams

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Scan to Follow the Official Video

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Guizhou Gentleman’s Journey Wine Co., Ltd.

Website: http://www.junziguixing.com

Address: 13th Floor, Unit 2, Vanke Metropolis Commercial Complex, Pearl River Road, 

Huanghe Street Office, Economic Development Zone, 

Guiyang City, Guizhou Province

Customer Service Hotline: 199-0850-6565

Investment Hotline: 199-0850-6568

Complaint Hotline: 199-0850-6598

Office Phone: 0851-83846099

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Central China (Changsha) Warehousing and Transfer Center

Address: Building 2, Liandong U Valley High-Tech International 

Enterprise Port, Linyu Road, Dongfanghong Street, Changsha High-Tech Development Zone, 

Hunan Province